COOKIE POLICY
Last updated: 11 March 2026
This Cookie Policy explains how Truth in Colour Ltd, trading as THE TRUTH IN COLOUR™, uses cookies and similar technologies when you visit our website.
This policy should be read alongside our Privacy Policy, which explains how we process personal information.
TABLE OF CONTENTS
1. WHAT ARE COOKIES?
Cookies are small text files that are stored on your computer or mobile device when you visit a website.
They help websites recognise a user’s device and remember information about their visit, such as:
- preferences
- pages viewed
- interactions with the website
Cookies allow websites to function properly and help improve the user experience.
2. WHY DO WE USE COOKIES?
We use cookies to support the operation and performance of our website.
Cookies may be used to:
- ensure the website functions correctly
- improve website performance and usability
- understand how visitors interact with the website
- analyse traffic and website usage
- support security and fraud prevention
Some cookies are necessary for the website to operate, while others help us understand and improve how the website is used.
3. TYPES OF COOKIES WE USE
Our website may use the following categories of cookies.
Essential Cookies
These cookies are necessary for the basic functionality of the website.
They enable core features such as page navigation, security, and access to certain areas of the website.
Without these cookies, the website may not function correctly.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website.
They allow us to measure:
- visitor numbers
- traffic sources
- user behaviour on pages
This information helps us improve website performance and usability.
Functional Cookies
Functional cookies allow the website to remember choices you make, such as preferences or settings, in order to provide an improved user experience.
4. THIRD-PARTY COOKIES
Some cookies used on our website may be placed by third-party service providers.
These third parties may provide services such as:
- website analytics
- website hosting
- embedded services or tools
These providers may collect certain technical information about your interaction with our website.
5. ANALYTICS COOKIES
We may use analytics tools such as Google Analytics to help us understand how visitors use our website.
Google Analytics may collect information such as:
- pages visited
- time spent on the website
- general geographic location (based on IP address)
- device and browser information
This information is used solely to improve website performance and user experience.
You can learn more about how Google uses information by visiting:
6. MANAGING YOUR COOKIE PREFERENCES
When you first visit our website, you will be presented with a cookie consent banner.
This banner allows you to:
- accept cookies
- decline non-essential cookies
- manage cookie preferences
You may change your cookie preferences at any time by selecting Cookie Preferences in the footer of the website.
Most web browsers also allow you to manage or disable cookies through browser settings.
Please note that disabling certain cookies may affect how the website functions.
7. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes to our website, technologies, or legal requirements.
Any updates will be indicated by the “Last updated” date at the top of this page.
We encourage you to review this policy periodically.
8. CONTACT US
If you have any questions about this Cookie Policy, you may contact us at:
Truth in Colour Ltd
26 Ridley Place
Newcastle upon Tyne
NE1 8JW
United Kingdom
Email:
hello@truthincolour.co.uk