PRIVACY POLICY

Last updated:  11 March 2026

This Privacy Policy explains how Truth in Colour Ltd, trading as THE TRUTH IN COLOUR™ ("we", "us", or "our"), collects, uses, stores, and protects your personal information when you use our website and services.


This policy applies when you:


  • visit our website at https://www.truthincolour.co.uk
  • request information about our services
  • book consultations or appointments
  • purchase products from our website
  • contact us via telephone, email, or website forms
  • interact with our services, marketing, or events


If you have questions about this Privacy Policy, please contact us at hello@truthincolour.co.uk

SUMMARY OF KEY POINTS


This summary highlights key aspects of this Privacy Policy.

What personal information do we collect?
We may collect personal information such as your name, email address, and telephone number when you contact us, make enquiries, or book services.


Do we collect sensitive personal information?
We do not intentionally collect sensitive personal information.


How do we use your information?
We use your information to manage enquiries, provide services, communicate with clients, improve our website, and comply with legal obligations.


Do we share personal information with third parties?
We may share data with trusted service providers who help operate our website, booking systems, analytics, and communication tools.


How do we protect your information?
We implement appropriate technical and organisational measures to protect personal information.


What are your rights?
You may request access to, correction of, or deletion of your personal information.

For more details, please review the full Privacy Policy below.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us


We collect personal information that you voluntarily provide to us when you:


  • request information about our services
  • submit enquiries through the website
  • book consultations or appointments
  • contact us by email, phone, or other communication channels


Personal information may include:


  • name
  • email address
  • telephone number


All personal information you provide must be accurate and up to date.


Information automatically collected


Some information is automatically collected when you visit our website.


This information may include:


  • Internet Protocol (IP) address
  • browser type and device information
  • operating system
  • pages viewed
  • referring URLs
  • website interaction data


This information is used to maintain website security, analyse website performance, and improve user experience.


2. HOW DO WE PROCESS YOUR INFORMATION?


We process personal information in order to:


  • respond to enquiries and consultation requests
  • manage salon appointments
  • communicate with clients regarding services or bookings
  • improve our website and services
  • monitor website performance and usage trends
  • protect our website from security threats or fraudulent activity
  • comply with legal obligations

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?


We may share personal information with trusted third parties who assist in operating our services.


These may include:


  • website hosting providers
  • analytics providers
  • booking and appointment systems
  • marketing communication tools



These providers are required to protect personal data and process it only according to our instructions.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?


We may use cookies and similar technologies to improve website functionality and analyse how visitors use the website.


Cookies help us:


  • maintain website security
  • understand visitor behaviour
  • improve website performance


We may also use analytics tools such as Google Analytics to understand how our website is used.

You can manage cookie preferences through your browser settings or our cookie consent tool.

6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?


Our website may include features powered by artificial intelligence technologies, such as chat assistants or automated enquiry tools.


These tools may use technologies including:


  • natural language processing
  • AI chatbots
  • automated responses to enquiries


Some AI services may be provided through third-party providers including OpenAI.

Information submitted through these tools may be processed in accordance with this Privacy Policy.

You may opt out by contacting us directly.

7. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?


Your information may be transferred to and processed in countries outside the United Kingdom.

These transfers may occur when using third-party services that operate internationally.

Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses where required.

8. HOW LONG DO WE KEEP YOUR INFORMATION?


We retain personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law.


In most cases, information collected through website enquiries will not be retained for longer than 24 months unless required for legal, tax, or regulatory purposes.

9. HOW DO WE KEEP YOUR INFORMATION SAFE?


We implement appropriate technical and organisational security measures designed to protect personal information.


However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. DO WE COLLECT INFORMATION FROM MINORS?


We do not knowingly collect personal information from individuals under the age of 18.


If we become aware that personal information has been collected from a minor without parental consent, we will take steps to delete such information.

11. WHAT ARE YOUR PRIVACY RIGHTS?


Depending on your location, you may have rights under applicable data protection laws, including the right to:


  • access your personal information
  • request correction of inaccurate data
  • request deletion of your data
  • restrict or object to processing
  • withdraw consent where applicable



Requests can be made by contacting us using the details below.

12. CONTROLS FOR DO-NOT-TRACK FEATURES


Most web browsers include a "Do Not Track" setting.


Currently there is no standard technology that allows websites to consistently recognise these signals.


As a result, we do not currently respond to Do Not Track signals.

13. DO WE MAKE UPDATES TO THIS NOTICE?


We may update this Privacy Policy periodically to reflect changes in our services or legal requirements.


Updated versions will include a revised date at the top of the policy.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?


If you have questions about this Privacy Policy, you may contact us at:


Truth in Colour Ltd
26 Ridley Place
Newcastle upon Tyne
NE1 8JW
United Kingdom


Email: hello@truthincolour.co.uk

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?


You may request access to, correction of, or deletion of your personal information by contacting us at:

hello@truthincolour.co.uk


We will respond to requests in accordance with applicable data protection laws.