PRIVACY POLICY
Last updated: 12th October 2026
This Privacy Policy explains how Truth in Colour Ltd, trading as THE TRUTH IN COLOUR® ("we", "us", or "our"), collects, uses, stores, and protects your personal information when you use our website and services.
This policy applies when you:
- visit our website at https://www.truthincolour.co.uk
- request information about our services
- book consultations or appointments
- purchase products from our website
- contact us via telephone, email, or website forms
- interact with our services, marketing, or events
- receive business-to-business communications from us, including information about corporate gifting, gift cards, employee recognition experiences, or other relevant salon services.
If you have questions about this Privacy Policy, please contact us at hello@truthincolour.co.uk
SUMMARY OF KEY POINTS
This summary highlights key aspects of this Privacy Policy.
What personal information do we collect?
We may collect personal information such as your name, email address, and telephone number when you contact us, make enquiries, or book services.
Do we collect sensitive personal information?
Yes. Where necessary to assess the suitability and safety of our salon services, we may collect limited information about allergies, relevant health conditions, medication or other factors that could affect a treatment.
We only process this information where an appropriate lawful basis and additional condition under UK data protection law apply. Access is restricted to authorised personnel, and the information is used only for appropriate purposes, including client safety and service suitability.
How do we use your information?
We use your information to manage enquiries, provide services, communicate with clients, improve our website, conduct permitted business-to-business marketing and comply with legal obligations.
Do we share personal information with third parties?
We may share data with trusted service providers who help operate our website, booking systems, analytics, and communication tools.
How do we protect your information?
We implement appropriate technical and organisational measures to protect personal information.
What are your rights?
You may request access to, correction of, or deletion of your personal information.
For more details, please review the full Privacy Policy below.
TABLE OF CONTENTS
- WHAT INFORMATION DO WE COLLECT?
- HOW DO WE PROCESS YOUR INFORMATION?
- WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
- WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
- DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
- DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
- IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
- HOW LONG DO WE KEEP YOUR INFORMATION?
- HOW DO WE KEEP YOUR INFORMATION SAFE?
- DO WE COLLECT INFORMATION FROM MINORS?
- WHAT ARE YOUR PRIVACY RIGHTS?
- CONTROLS FOR DO-NOT-TRACK FEATURES
- DO WE MAKE UPDATES TO THIS NOTICE?
- HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
- HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
- BUSINESS-TO-BUSINESS MARKETING AND CORPORATE GIFTING
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
We collect personal information that you voluntarily provide to us when you:
- request information about our services
- submit enquiries through the website
- book consultations or appointments
- contact us by email, phone, or other communication channels
We may also collect professional contact information from publicly available business sources, as explained in Section 16.
Personal information may include:
- name
- email address
- telephone number
- appointment history, consultation records and treatment information
- relevant allergy, health or medication information where necessary to assess the suitability and safety of a salon service
All personal information you provide must be accurate and up to date.
Information automatically collected
Some information is automatically collected when you visit our website.
This information may include:
- Internet Protocol (IP) address
- browser type and device information
- operating system
- pages viewed
- referring URLs
- website interaction data
This information is used to maintain website security, analyse website performance, and improve user experience.
2. HOW DO WE PROCESS YOUR INFORMATION?
We process personal information in order to:
- respond to enquiries and consultation requests
- manage salon appointments
- communicate with clients regarding services or bookings
- improve our website and services
- monitor website performance and usage trends
- protect our website from security threats or fraudulent activity
- comply with legal obligations
- conduct relevant business-to-business marketing and communicate with prospective corporate customers, where permitted by law.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
Under the UK General Data Protection Regulation (UK GDPR), we must have an appropriate lawful basis for processing personal information.
The lawful basis we rely upon depends on the purpose for which the information is collected and used.
Consent
Where you have given valid consent for us to process your personal information for a specific purpose. Where we rely on consent, you may withdraw it at any time.
Performance of a Contract
Where processing is necessary to provide salon services you have requested, manage appointments, or take steps at your request before entering into a contract.
Legitimate Interests
Where processing is reasonably necessary for our legitimate business interests, provided these interests are not overridden by your rights and freedoms.
This may include improving our services, managing relevant business communications and conducting proportionate business-to-business marketing, where an appropriate legitimate interests assessment supports the processing and applicable electronic marketing requirements are satisfied.
Legal Obligations
Where processing is necessary for us to comply with applicable legal or regulatory obligations.
Special-Category Personal Information
As part of our professional consultation and treatment suitability procedures, we may collect limited information relating to allergies, relevant health conditions, medication or other factors that could affect the safety or suitability of a salon service.
Health information is classified as special-category personal data under Article 9 of the UK GDPR and is subject to additional legal protection.
We will only process this information where we have identified both an appropriate lawful basis under Article 6 and a valid additional condition under Article 9 of the UK GDPR.
Where we rely on explicit consent under Article 9(2)(a), we will obtain a specific, informed and explicit indication of agreement to the processing of relevant health information for the stated purposes. We will maintain appropriate records of that consent.
Where consent is relied upon, you may withdraw it at any time. Withdrawal will not affect processing already carried out lawfully before withdrawal.
If we cannot obtain or lawfully process information necessary to assess the safety or suitability of a requested treatment, we may be unable to provide that treatment.
We restrict access to sensitive consultation information to authorised personnel and use it only for appropriate purposes, including treatment suitability, client safety and relevant record-keeping.
We do not use clients' health information for business-to-business marketing.
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may share personal information with trusted third parties who assist in operating our services.
These may include:
- website hosting providers
- analytics providers
- booking and appointment systems
- marketing communication tools
These providers are required to protect personal data and process it only according to our instructions.
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
Our website may include features powered by artificial intelligence technologies, such as chat assistants or automated enquiry tools.
These tools may use technologies including:
- natural language processing
- AI chatbots
- automated responses to enquiries
Some AI services may be provided through third-party providers including OpenAI.
Information submitted through these tools may be processed in accordance with this Privacy Policy.
You may opt out by contacting us directly.
7. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
Your information may be transferred to and processed in countries outside the United Kingdom.
These transfers may occur when using third-party services that operate internationally.
Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses where required.
8. HOW LONG DO WE KEEP YOUR INFORMATION?
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law.
In most cases, information collected through website enquiries will not be retained for longer than 24 months unless required for legal, tax, or regulatory purposes.
9. HOW DO WE KEEP YOUR INFORMATION SAFE?
We implement appropriate technical and organisational security measures designed to protect personal information.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
10. DO WE COLLECT INFORMATION FROM MINORS?
THE TRUTH IN COLOUR® may provide hairdressing services to clients under the age of 18, subject to the suitability of the requested service, our salon policies and applicable legal requirements.
Where a client is under 18, we may collect and process personal information reasonably necessary to manage appointments, conduct consultations, assess treatment suitability, maintain appropriate service records and protect the client's health and safety.
Depending on the client's age, maturity, the nature of the service and applicable legal requirements, we may require the involvement or consent of a parent or legal guardian before proceeding with certain treatments.
We take particular care when handling children's personal information and only collect information that is necessary and proportionate for the relevant purpose.
Information about clients under 18 is handled securely and retained in accordance with our applicable data retention procedures.
We do not knowingly use children's personal information for direct marketing without meeting the applicable legal requirements.
Parents or legal guardians may contact us regarding a child's personal information, although requests for access, correction or deletion will be assessed in accordance with the child's own privacy rights and applicable data protection law.
For further information, please contact hello@truthincolour.co.uk.
11. WHAT ARE YOUR PRIVACY RIGHTS?
Depending on your location, you may have rights under applicable data protection laws, including the right to:
- access your personal information
- request correction of inaccurate data
- request deletion of your data
- restrict or object to processing
- withdraw consent where applicable
Requests can be made by contacting us using the details below.
You have an unconditional right to object to the use of your personal information for direct marketing at any time. If you object, we will stop processing your personal information for that purpose.
12. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers include a "Do Not Track" setting.
Currently there is no standard technology that allows websites to consistently recognise these signals.
As a result, we do not currently respond to Do Not Track signals.
13. DO WE MAKE UPDATES TO THIS NOTICE?
We may update this Privacy Policy periodically to reflect changes in our services or legal requirements.
Updated versions will include a revised date at the top of the policy.
14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions about this Privacy Policy, you may contact us at:
Truth in Colour Ltd
26 Ridley Place
Newcastle upon Tyne
NE1 8JW
United Kingdom
Email: hello@truthincolour.co.uk
15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
You may request access to, correction of, or deletion of your personal information by contacting us at:
We will respond to requests in accordance with applicable data protection laws.
16. BUSINESS-TO-BUSINESS MARKETING AND CORPORATE GIFTING
Business communications
Truth in Colour Ltd, trading as THE TRUTH IN COLOUR®, may contact businesses and professional organisations to introduce relevant products and services, including corporate gifting, gift cards, employee recognition experiences and salon services.
What information do we collect?
For business-to-business communications, we may collect and process:
- Business or organisation name, address, website and industry.
- Business email addresses and telephone numbers.
- Relevant professional names and job titles.
- Information about business enquiries and previous communications.
- The source and date on which contact information was obtained.
- Marketing preferences, objections and opt-out requests.
Where do we obtain this information?
We may obtain business contact details directly from organisations, through enquiries, professional networking, publicly available business websites and business directories.
Where we obtain personal information indirectly, we will provide appropriate privacy information within the time required by UK data protection law, including at the first communication where applicable.
Why do we process this information?
We use this information to identify potentially relevant business customers, introduce our corporate gifting services, respond to enquiries and maintain professional business relationships.
Where appropriate, our lawful basis is legitimate interests under Article 6(1)(f) of the UK GDPR, subject to an assessment of the necessity and fairness of the processing and the rights and reasonable expectations of individuals.
Where consent is legally required for electronic marketing, we will obtain it before sending marketing communications.
Business marketing emails
We may send relevant marketing communications to corporate business subscribers where permitted under the Privacy and Electronic Communications Regulations (PECR).
We will apply the appropriate consent requirements to sole traders, certain partnerships and other individual subscribers.
Your right to object
You have the right to object at any time to the processing of your personal information for direct marketing purposes.
You can request that we stop sending marketing communications by using the opt-out instructions provided in our emails or contacting hello@truthincolour.co.uk.
We will honour direct marketing objections and maintain a limited suppression record where necessary to ensure that individuals are not contacted again for marketing purposes.
How do we store and protect business contact information?
Business contact information may be held in our customer relationship management and marketing communication systems and accessed by authorised personnel and service providers where necessary.
We apply appropriate technical and organisational safeguards to protect personal information.
How long do we retain business contact information?
We retain business contact information only for as long as necessary for the purposes described above. We periodically review prospect records and remove or update information that is inaccurate, outdated or no longer required.
We may retain limited suppression information where necessary to respect marketing objections and prevent unwanted future contact.
Further information
For further information about your privacy rights or how we process your personal information, please contact:
Truth in Colour Ltd
Trading as THE TRUTH IN COLOUR®
26 Ridley Place
Newcastle upon Tyne
NE1 8JW
United Kingdom
Email: hello@truthincolour.co.uk