Why We Sometimes Recommend A Strand Test

Paul Clayton • July 1, 2026

Many clients are surprised when we recommend a strand test before a colour appointment.


After all, if you already know the colour you want, why would additional testing be necessary?


The answer is simple.


Hair does not always behave the way we expect it to.


A strand test allows us to see how your hair responds before committing to a full colour service. Rather than relying on assumptions, we can make decisions based on evidence.


For some clients, a strand test confirms that the planned colour service is suitable. For others, it can highlight potential challenges before colour is applied across the entire head.




What Is A Strand Test?


A strand test involves applying colour, lightener, or another technical product to a small section of hair before a full service takes place.


The purpose is not to colour the hair permanently.


The purpose is to gather information.


A strand test helps us understand how the hair behaves, how quickly it lifts, what underlying tones may appear, and whether the desired result is realistic within the condition of the hair.


See how five strand tests helped create two completely different colour plans→




Why We Don't Guess


Every head of hair has a history.


Previous colour services, box dyes, chemical treatments, medication, environmental factors, and general wear can all influence the outcome of a colour service.



Two clients may show the same inspiration photo, yet require completely different colour plans.

This is why we prefer to gather information before making recommendations.




What A Strand Test Can Tell Us


A strand test can provide valuable information about:


• How the hair lifts

• The underlying pigment present

• How colour deposits

• Hair strength and elasticity

• Potential limitations

• Suitability for the planned service


This information allows us to create more realistic colour plans and avoid unnecessary surprises.




When We Might Recommend A Strand Test


Not every client requires one.


However, strand testing is often recommended when:


• Correcting previous colour

• Removing dark colour

• Moving significantly lighter

• Creating a major colour change

• Working with unknown colour history

• Investigating concerns about hair condition


The more variables involved, the more valuable testing becomes.




Can A Strand Test Save Time?


Although a strand test requires an additional step, it often saves time in the long run.


Without testing, unexpected challenges may only become visible once a full colour service has already begun.


Testing helps us identify potential issues early, allowing us to create a safer and more predictable plan from the outset.




Better Information Creates Better Decisions


At THE TRUTH IN COLOUR®, consultations are built around understanding your hair before making recommendations.


A strand test is not about creating obstacles.


It is about protecting the integrity of your hair and helping us make informed decisions together.


Sometimes a strand test confirms that your planned colour is achievable.


Sometimes it tells us that a different route may produce a better result.


Either way, the goal is the same: creating realistic expectations and the best possible outcome for your hair.




Thinking About A Colour Change?


If you are considering a significant colour change, previous colour history, hair condition, and your desired result can all influence the journey.


Sometimes the safest and most predictable route begins with testing before colouring.



Begin with a consultation →

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